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Ticket Prices For Next Season; my suggestion
Topic Started: Mar 5 2007, 12:57 PM (404 Views)
mr penguin
Sponsored by Flybe.com
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The Stoke and Cardiff games showed just how much pricing can make a difference to the crowd. The board have got themselves boxed in this season because of the need to be fair to ST holders. Here's my suggestion of how they should go about it next season...

1. Make a commitment to aim for 25,000 min crowd at every game next season (including cups). We all prefer to see a decent crowd.

2. Announce a maximum matchday price (e.g. £40) and a minimum price (e.g. £5). Scrap the A Grade, B Grade, stuff & just announce the price for each match when the tickets go on sale. They could charge whatever they can get away with up to the £40 maximum, but needs to be the right price to get at least 25,000 crowd. That would give the club maximum flexibility - they don't have to guess which are going to be the attractive games at the start of the season & they can react if games get switched to odd times or whatever.

3. The match-by-match fan then has a choice. He can come for just the big games (but accept that they are going to be the most expensive), just come for the cut-price bargain games, or he can take the rough with the smooth and come for a few of each.

4. STs then have to be packaged to make them attractive to those of us who come for every match. Pricing needs to be reasonable, but the club should be honest and say that in a bad season - when we are struggling to get people through the gate - yes, the pay on the day fan might pay less (I would accept that if it was tied into the 25,000 commitment). The total package for ST holders needs to made more attractive to reduce resentment at pay on the day deals.

That's how I'd do it anyway. We know that there are 28,000 people who would come to support the team on a sunday morning so lets not have any more 15,000 crowds...
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nrlawton
Frank Worthington
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I think whatever division we are in next season we need a season ticket reduction especially if we are still in the championship, the 29 quid games have to go if were still in the championship but if were in the premiership they should be the highest amount you should have to pay (for games like viler, manure, chelski)
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Bluenose4life
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Paul Tait
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I'd love that to happen but I doubt it will. It comes to something when you pay 45 quid for an hour n halfs football watching your team try and scrape a draw against man united
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franscar
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Mikael Forssell
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Maths time:

This season for the Tilton £475. Using the 20% off as guaranteed when renewing for next season takes that to £380 for next season, which, if in the Premiership, equals £20 per game. If the board want to shave off anymore as a "gesture of good will" to those who stumped up the cash this season, then that would be welcomed. If the season tickets are also reduced for those who didn't renew this season, say to £400 (£75 off this seasons price seems fair enough) then it works out to £21 a match.

My suggestion would be make every match £22.50 for non-season ticket holders, whether it's Man Utd. or Middlesbrough, continue with the extra money off for cup games for season ticket holders, and choose a few games throughout the season for special offers where there is a good opportunity for the less well-off fans to get to a game. Things like just after christmas when money is tight, cheap kids tickets for a midweek evening game in half-term etc etc.

Then there would always be the possibility of opening up a scheme whereby tickets for the high demand games (viler, Chelsea, United etc) can be first put up on sale for season ticket holders family and friends, then opened up to a priority tickets scheme (based on ticket stubs from previous games or away club membership possibly), then out on general sale. Maybe the board could also do a special deal whereby those who only want to come and see the big games can buy a four or five game package that is slightly more expensive, say £25 per match, but guarantees their tickets for the big four and the viler. We all know there will be Premiership-only supporters wanting to come down next season, and I'm sure they would rather pay a few quid extra to guarantee their seats rather than rely on beating the demand.

The problem with this season was that the grading system attempted to second guess where certain teams would be in the league. Leeds, finishing in the playoff final last year was understandably given a high rating, nobody could've predicted they'd be quite so hilariously bad this season, but it meant ending up with £29 tickets for a £10 opponent. Flat fee for the games next season will eliminate that, and £22.50 for a Premiership football game in the current pricing system is quite good.
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mr penguin
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franscar
Mar 5 2007, 01:42 PM
My suggestion would be make every match £22.50 for non-season ticket holders, whether it's Man Utd. or Middlesbrough

Trouble is that the £22.50 Man U tickets will sell out as soon as they are put are sale, whereas we might struggle to get 20,000 for Boro (especially if it ends up being a meaningless end-of-season fixture on a Friday night)....

Quote:
 
those who only want to come and see the big games can buy a four or five game package that is slightly more expensive, say £25 per match, but guarantees their tickets for the big four and the viler

too cheap imo... we are going to sell out those games anyway... fans who can't be @r5ed to support the team when we play Bolton, Boro, Reading, etc, should expect to pay top whack if they only want to see the big games... I would prefer to use the money to make the less attractive fixtures dirt cheap so that everybody can afford to see at least a few games per season...

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onourway
James McFadden
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I agree with the sentiment of the original post to price each game as it comes rather than at the start of the season.

Surely it's possible to price each game at the exact right level to fill the ground. I boggles my mind that even clubs like Chelsea would rather sell expensive tickets and not fill the stadium, than price it at exactly the right level to gurantee the ground is full.

They must make more money from a full stadium at lower prices than a half or 3/4 full stadium slightly more expensive?


You can only do this if you leave the price of each game till fairly late on.


That said, I'm sure once we are in the Prem, they won't need to do any of this as most games will be mostly sold out anyway!!!
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The Concerned Potato Head
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Big Bawss
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okay, but we havent reached the Premiership yet... :silence:
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petet
Geoff Horsfield
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Loyal ST holders have been promised a 20% reduction on the cost for next season, regardless of which division we are in. The board will have to take that into account when setting the prices.
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Bluebird
Paul Tait
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My Suggestion:
Make every Cup Tie Home Ticket all inclusive for ST Holders....
If we have a poor run then the Club have a small amount of lost revenue from ST Holders....
If we have a good run then they can guarantee that the ground will be full every time....
In this way the ST Holder gets a distinct advantage for pre-paid committment over the casual supporter!
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laney06
Peter Enckelman
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I for one cannot make midweek games due to work. There are many who cannot make saturdays due to work.
How about a season ticket for good old saturday games.
A different season ticket for midweek games.
And all sunday games are a 'family' day, with ALL tickets pay on the day. Im sure 'sunday' dads will appreciate this.
For those lucky enough to be able to make all games perhaps you could have a combined midweek/saturday ticket and get reduced price sunday games to reward your extra commitment.
All season ticket holders get a 50% reduction on shirts bought at the club shop, thereby further rewarding their loyalty and ensuring the club gets the money from shirt sales rather than sports soccer or jjb etc etc.

This would make season ticket prices cheaper due to fewer games and thereby making them more accessible.

I would also make matchday tickets for students holding an nus card available at half price. This would encourage are academic minded fans to attend. Having a s t o n uni and birmingham uni down the road will surely tap in to a large market
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tim
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Malcom Page
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laney06
Mar 6 2007, 01:11 PM
I for one cannot make midweek games due to work. There are many who cannot make saturdays due to work.
How about a season ticket for good old saturday games.
A different season ticket for midweek games.
And all sunday games are a 'family' day, with ALL tickets pay on the day. Im sure 'sunday' dads will appreciate this.
For those lucky enough to be able to make all games perhaps you could have a combined midweek/saturday ticket and get reduced price sunday games to reward your extra commitment.
All season ticket holders get a 50% reduction on shirts bought at the club shop, thereby further rewarding their loyalty and ensuring the club gets the money from shirt sales rather than sports soccer or jjb etc etc.

This would make season ticket prices cheaper due to fewer games and thereby making them more accessible.

I would also make matchday tickets for students holding an nus card available at half price. This would encourage are academic minded fans to attend. Having a s t o n uni and birmingham uni down the road will surely tap in to a large market

Nice sentiment - but how would you police so many different ST's?

Games get moved for TV, Cancelled because of weather. How could you guarentee a Saturday moved because of weather will then be played on a Saturday? I doubt you can.

Sky only do 3 months slots for their packaes too - games would move left right and centre after the start of the season.

Like I said - nice sentiment - impractical.
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laney06
Peter Enckelman
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I know it would take some working out!!
But, you take a risk as it stands.
I bought match day tickets for leeds, then couldnt make the rearranged tuesday!
How many season ticket holders can make friday nights as it is?
Perhaps league games moved to midweek could be replaced by saturday cup ties?

Sky and west midlands police have a lot to answer for.
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bornblues64
Mikael Forssell
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All this talk of student discounts, so not already satisfied by government handouts for doing very little for 3-4 years they now want cheap entry to Blues ???????? Get a paper round or a job, you are all subsidised to the hilt already, funny how a group of people who dont even work are so obsessed with money and want everything on the cheap because they are students, what about apprentices on a poor wage?? aaah let them in as well, i mean the only requisite to enter university these days is to be alive and they think they are doing the world a favour by doing 5 hours of lectures a week.
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laney06
Peter Enckelman
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Hello bornblues64

I am not a student. Far too old!!!

My idea is thus: We have thousands of students in unis just down the road from st andrews. We are currently having problems filling the ground.
Encouraging those people in will work twofold.
1) Ground full NOW.
2) These people will generally go on to be in the higher wage bracket of society. Returning to st andrews years down the line with pockets full of cash.

(apprentices attending college would qualify for a NUS card.)

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Bookemdanno
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Alex Govan
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laney06
Mar 6 2007, 02:11 PM
Hello bornblues64

I am not a student. Far too old!!!

My idea is thus: We have thousands of students in unis just down the road from st andrews. We are currently having problems filling the ground.
Encouraging those people in will work twofold.
1) Ground full NOW.
2) These people will generally go on to be in the higher wage bracket of society. Returning to st andrews years down the line with pockets full of cash.

(apprentices attending college would qualify for a NUS card.)

I think we really should encourage the students. Unfortunately i don't apply, but i wish they had these in place when i was.

They offer discounts now, but they should also actively advertise this. Free tickets to schools, or young groups should also be encouraged. Lets say for the paddocks! How about every game, in the paddocks, under a certain age, £1 or £5 ish.

We need to encourage more yougsters, as these are the future. The £99 U12 ticket was a start. Lets encourage the younger fans. Letsa not narrow our field of areas either?
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BG-BLUE
Garry Pendrey
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Nevermind discounts.

They should charge the tax-dodgers more!!

Get daddy to pay for it.
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franscar
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Mikael Forssell
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bornblues64
Mar 6 2007, 01:53 PM
All this talk of student discounts, so not already satisfied by government handouts for doing very little for 3-4 years they now want cheap entry to Blues ???????? Get a paper round or a job, you are all subsidised to the hilt already, funny how a group of people who dont even work are so obsessed with money and want everything on the cheap because they are students, what about apprentices on a poor wage?? aaah let them in as well, i mean the only requisite to enter university these days is to be alive and they think they are doing the world a favour by doing 5 hours of lectures a week.

Wow. So much misguided bitterness. If you think students are "subsidised to the hilt" then I can only assume you've been living in a large, soundproof bubble for the last few years.

So much bitterness.
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bornblues64
Mikael Forssell
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franscar
Mar 6 2007, 06:36 PM
bornblues64
Mar 6 2007, 01:53 PM
All this talk of student discounts, so not already satisfied by government handouts for doing very little for 3-4 years they now want cheap entry to Blues ???????? Get a paper round or a job, you are all subsidised to the hilt already, funny how a group of people who dont even work are so obsessed with money and  want everything on the cheap because they are students, what about apprentices on a poor wage?? aaah let them in as well, i mean the only requisite to enter university these days is to be alive and they think they are doing the world a favour by doing 5 hours of lectures a week.

Wow. So much misguided bitterness. If you think students are "subsidised to the hilt" then I can only assume you've been living in a large, soundproof bubble for the last few years.

So much bitterness.

A bit tongue in cheek really and one of my kids is at University, although to be fair i do call her a tax dodger :LOL: No offence or bitterness at all, just a bit cynical thats all,
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bornblues64
Mikael Forssell
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BG-BLUE
Mar 6 2007, 06:00 PM
Nevermind discounts.

They should charge the tax-dodgers more!!

Get daddy to pay for it.

:LMAO: :LMAO: :LMAO:
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gazbcfc
Ian Bennett
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franscar
Mar 6 2007, 06:36 PM
bornblues64
Mar 6 2007, 01:53 PM
All this talk of student discounts, so not already satisfied by government handouts for doing very little for 3-4 years they now want cheap entry to Blues ???????? Get a paper round or a job, you are all subsidised to the hilt already, funny how a group of people who dont even work are so obsessed with money and  want everything on the cheap because they are students, what about apprentices on a poor wage?? aaah let them in as well, i mean the only requisite to enter university these days is to be alive and they think they are doing the world a favour by doing 5 hours of lectures a week.

Wow. So much misguided bitterness. If you think students are "subsidised to the hilt" then I can only assume you've been living in a large, soundproof bubble for the last few years.

So much bitterness.

you really think a university course only costs '£3000' per year per student to run? then you are seriously deluded - of course students are subsidised to the hilt - just because they are asked to make a contribution doesnt mean they are paying for the whole thing..

Also IF we get back into the premiership there will not be a problem filling the ground even if tickets were put up 15% - we filled it quite well last time with more expensive tickets it will be the same this time - don't forget there's ten thousand bandwagon jumpers set to return - those that love to see us play some top class opponents..but cant be bothered to watch the blues v colchesters of this division.

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Nicolefury
Jose Dominguez
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I don't get all the student hating here, you don't mind when these students qualify as doctors, nurses and so on. Nothing wrong with student discounts in my book, I'll be taking advantage of them, just like you'll take advantage of offers when your oaps (even though you already sound like one!).
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