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| Liverpool; could they rain on Brum's parade? | |
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| Tweet Topic Started: Aug 2 2010, 08:54 AM (1,139 Views) | |
| Penguin Blue | Aug 2 2010, 08:54 AM Post #1 |
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Mikael Forssell
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http://www.goal.com/en/news/9/england/2010...rpool-takeover- Chinese businessman Kenny Huang is set to launch a takeover to buy Liverpool, according to The Independent. Huang, who is said to be backed by Chinese state-owned investment funds, was linked with a takeover for the Reds earlier this year, and first approached the Anfield club during the World Cup. Chelsea and Manchester City target Fernando Torres was reportedly told to await discussions between the Chinese investor and the Royal Bank of Scotland (RBS) before deciding on his future. When Huang was linked with Liverpool previously he apparently felt the club’s £650 million asking price was too much in 2008, before playing down reports of another takeover in April 2010. The tycoon has set up several financing projects between Chinese and American companies in the past, partnering large state-owned enterprises in deals to make profits off the back of the economic boom in China. A takeover of Liverpool may not run too smoothly, however. Owners Tom Hicks and George Gillett would make little from the sale of the club if, as believed, Huang wants to guarantee the repayment of most of the £237m debt amassed by the Americans. Liverpool’s owners appointed British Airways chairman Martin Broughton as temporary non-executive chairman of the club in April to oversee the sale of the club, and he admitted when he joined that a takeover may take ‘a few months’. Hicks and Gillett may be powerless to prevent a possible takeover as RBS, who have the right to order them to sell the club, agreed an extension of their £237m debt facility three months ago. excuse the source of this; has just been reported on the BBC so seems as though there's some truth in the reports. it got me thinking... part of Carson's master-plan is for Blues to exploit the huge Chinese market but i wonder how well we could do that against a club with the history of Liverpool. add to that the fact that the guy interested in them is government backed - not to mention they play in all red, ridiculous but could be a factor for some. so if this went through, and if reports are true then it will happen in the next few weeks in order to give Hodgson money to spend, then where would it leave Blues? |
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| TJDIXI | Aug 2 2010, 09:21 AM Post #2 |
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Trevor Francis
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If Liverpool aren't already a well known club in China then none of us have any hope. The Chinese public do watch the Premier League so clubs like Liverpool, United, Arsenal, Chelsea, Spurs would have built up a following already. Our task is not to take the entire nation into our pockets but simply to gain a percentage in the market. I would imagine Liverpool are ahead of us without the investor. |
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| Penguin Blue | Aug 2 2010, 09:28 AM Post #3 |
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Mikael Forssell
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i agree they're a huge club everywhere but the Chinese do like to follow their own. so are you saying that this Chinese ownership of Liverpool will have absolutely no bearing on CY's plans? |
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| TJDIXI | Aug 2 2010, 09:40 AM Post #4 |
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Trevor Francis
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I'll be honest - I like the majority of people have no idea what Yeung has planned for us beyond what is publicly known. I have no idea how deeply he is embedded into the higher echelons of Chinese society and the power and wealth at his disposal. The Liverpool thing may make things a little more difficult, i would have thought, but purely on my own thoughts and limited knowledge I would imagine that Liverpool are already at a higher level of popularity (shirt sales, TV subscriptions etc..) than we are and the likelihood is that this will increase their standing further. But think of it like this if we only sell a million shirts in China the revenue for that (using UK pricing I admit) we'd take £34 990 000 but China has a population of 1,338,980,000 which means that even in a congested market the share that we need is a very small one. |
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| Mr. Blue | Aug 2 2010, 09:53 AM Post #5 |
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Geoff Horsfield
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I thought the exact same thing this morning when I saw the BBC home page..... I think this could have more of an impact on things than we might like to admit here, think about it, Your a chinese man and you like to follow football over here, whos shirt are you going to buy? A liverpool one with Gerrard or Torres on the back or a Birmingham one with Gardener or Jerome on? Hmmmmm very interesting :unsure: |
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| saffybluenose | Aug 2 2010, 10:59 AM Post #6 |
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Peter Enckelman
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which is exactly why we need a few BIG signings and need to work on building closer ties with the chinese. that doesn't just mean having promotional events in china every pre season, it also means expanding our network of our youth team set up through new academies abroad, send some of our lads over and bring some of the chinese lads over (kinda like an exchange visit) also promote the blues to international students studying in the midlands (birmingham uni, aston, ucb, coventry, wolverhampton) all the local universities have many chinese students - we should tap into that - we need to make them into blue noses! give them promotional prices / discounts on select matches - run competitions in various chinese societies in universities and promote the hell out of our club on popular chinese websites and tv stations (cctv in uk / china). |
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| Ian | Aug 2 2010, 11:27 AM Post #7 |
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Alex Govan
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This is a good point, if had a share of the chinese market equal to the percentage of the UK one i would be happy :P |
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| bluebel | Aug 2 2010, 11:59 AM Post #8 |
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Geoff Horsfield
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If this deal goes through Liverpool will make mega bucks in China. These takeover guys are true billionnaires and really well known in Hong Kong and China with existing big business and sporting connections. Liverpool are already well known over there and it will be relatively simple to promote them into a superstar team in China. They also play in red - a big plus for the Chinese nation. If this goes through, it will not only put Liverpool on a spending par with Chelski and Man City in the long term, but also guarantee its future monies for virtually ever - China is set to become the biggest economic power within the next 10-15 years, if not sooner. A business plan to expand into China on the back of a worldwide known club like Liverpool, with the backing of mega rich, well known and respected, Far East business people, is a no brainer. If they offer shares (which is highly unlikely), I would be first in the queue to buy. It is not all negative for Blues though. Blues were never going to become a 'super power' club in the Far East. We haven't; the money, an existing high club profile like Liverpool, nor existing high profile business or sporting contacts, as have the proposed new owners of Liverpool. But, we could benefit greatly on the coattails of Liverpool, with them significantly raising the profile, in super quick time, of Premier football club ownership to the Chinese public. Chinese people, once hooked, are fanatics in their support of something (especially gambling - hence perhaps our own gambling linked backers), so imo anything that raises Premiership football ownership in China the better it will be for Blues in the long run. If the Chinese takeover of Liverpool goes through as the second Premier Club in Chinese ownership, we will imo be just the first two of a fair few to end up in Far East ownership in the next 5-10 years. China is the new great wealth having a large number of mega rich individuals built on the back of 'Modern Communism'. It would not be beyond the realms of reality to see CY et al sell Blues in a few years time, at a mega profit, to a mega rich Chinese businessman. Then Blues could really take off as a 'super club' :excited: Good luck to CY et al if they do manage that, for if they do it will mean Blues are making at least some small headway over there. They were first in and will deserve the rewards for their forward thinking **thumbup The future is bright, whichever way you look at it :) :Blues: |
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| dr.nick | Aug 2 2010, 12:49 PM Post #9 |
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Trevor Francis
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I don't care about china, the club has enough supporters let's get them back instead. |
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| The_Bear | Aug 2 2010, 01:00 PM Post #10 |
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Gil Merrick
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So having 30,000 fans at the stadium is more important than selling 3000000 shirts in china? I thnk it goes hand in hand meself. |
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| pooley | Aug 2 2010, 01:48 PM Post #11 |
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The Icon
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Shirt sales in china = £££ £££ = more players bought in of a certain pedegree/quality more players of a certain pedegree/quality bought in = more bums on seat in stadium. the 'china plan' and the 'bums on seat at home plan' are both as important and will both benifit each other. |
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| alfred E nueman | Aug 2 2010, 02:08 PM Post #12 |
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Mikael Forssell
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What I do with my bum is my business. :ph43r: |
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| q2148 | Aug 2 2010, 02:13 PM Post #13 |
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Jose Dominguez
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China is a big enough country to handle 2 prem clubs. We only want a tiny piece of the cake and we can then be an established prem club with decent turnover like an everton. Thats all we can probably ever be in the grand scheme of things. The day we can sell out st andrews will be a big enough achievement for me. |
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| andyjjj | Aug 2 2010, 02:38 PM Post #14 |
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Geoff Horsfield
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I read somewhere that the chinese who know about football think of the Blues as 'their club'. Once they have a choice it will be Liverpool, so we will lose out and CY's masterplan will have to go back to the drawing board. I expect the recent Blues showcase in China got them all thinking, therefore the big boys over there have come in for a top club. |
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| ESONEULB | Aug 2 2010, 03:16 PM Post #15 |
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Bluenose Ad Vitam = Bluenose For Life
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This is not ideal and i would of wanted us to be on our own in China for a few seasons. But on the bright side, CY will be pushed to promote us even harder if the deal goes through. Competition is healthy simple as that. the only downside is the colour red...CY will know this and we should have a second strip in red as a priority. Preseason tours next season if Liverpool do get takenover will be interesting because if the other big boys are clever enough they will all, should be going as a must. |
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| ESONEULB | Aug 2 2010, 03:31 PM Post #16 |
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Bluenose Ad Vitam = Bluenose For Life
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on another positive note , it may force CY to spend even more on players..over time. it may push him to spend a little more in this transfer window, than they budgeted for. |
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| Penguin Blue | Aug 2 2010, 03:57 PM Post #17 |
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Mikael Forssell
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nail hit firmly on the head there ESONEULB, the timing of this could be the problem. it seems as though those interested in Liverpool want to push the deal through in the new few weeks so that Hodgson can spend some of their money. Liverpool pushing for Champions League football, along with the attraction of the Europa League this season, will be a big draw for Far Eastern supporters of English football. if that happens we don't even have one full Premier League season with CY at the helm ahead of any competition. |
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| dr.nick | Aug 2 2010, 04:30 PM Post #18 |
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Trevor Francis
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Do you realy think blues will be a big hit in china? I don't because we can never match up to man u , Liverpool, Chelsea ect. It's a pipe dream. Our best thing to do is invest in the team get the fans back and move to a bigger stadium. |
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| dr.nick | Aug 2 2010, 04:34 PM Post #19 |
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Trevor Francis
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It will never happen in any great term. If we started chalenging for things on a regular baciss or had one or two Chinese players we may have a chance to compete with the big clubs but at the moment it's a pipe dream. |
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| laney06 | Aug 2 2010, 04:42 PM Post #20 |
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Peter Enckelman
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I should imagine Carson was expecting this to happen. You cant expect a free run at such a massive market in a capitalist world. We have secured a kit deal with Chinas premier brand, we have already started a campaign of exposure. I think the Liverpool deal will be good for us. the Chinese are already aware of the premier league, and so already 'support' a chosen team. We now give them reason to 'support' a team with chinese links. Liverpool will do the same. they can spend millions on marketing, we can 'piggy back' along the way. We beat liverpool twice this season, live on chinese tv, job done. Either way, Liverpool were and are light years ahead of us in terms of exposure to world markets. We now will get mentioned in the same breath as them every time a chinese tv crew turn up at one of their games. Great exposure, and it links us to a very very successful club. Of course, if we had a couple of chinese players....... |
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| jenni | Aug 2 2010, 08:03 PM Post #21 |
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Paul Tait
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This has been denied by RBS that there is no interest in them buying Liverpool. |
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| alfred E nueman | Aug 2 2010, 08:10 PM Post #22 |
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Mikael Forssell
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Whats this obsession with "big" ? Is it a man thing ? :LMAO: Doc, the way I see it is that there exists two completely different business philosophies. The tried and tested - Sullivan / Brady one. Build up your team slowly (8 years mate to reach the Prem.) Get them solvent. Make a proffit that is big enough to take away some money for consultancy fees etc - if that harms transfer fees - hard luck. The other one is what we seem to be doing now. Find income streams that can actually grow. Year on year. Asian marketing to subsidise player fees and club development. Profits in the short term are as nothing to the income that will arise. No need to gobble up the last of each year's profits as either expenses or consultancy fees. It is all for the future. We do not have to be the biggest club in China. Why? Man Utd, Liverpool etc all have a presence there - via the TV. They are not going to be your daily news items - but blues are and will be. So could Liverpool with Chinese owners. Big difference in marketing here. Yeung I think is growing a presence, Man U and the others just "cash in" on their TV fame. We may not sell the same amount of shirts, but we can certainly build a following in China and Asia. As long as the owner remembers things like Transfer windows and when and when not to allow holidays. A bit of urgency may save a lot of worry and sell a few more tickets. Anyway mate, not, imo, a pipe dream. A very achievable prospect of new money to support blues and at the same time increase blues' strength at home. **thumbup |
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| BlueBallistic | Aug 2 2010, 08:15 PM Post #23 |
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Bob Hatton
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Not True anyway by the looks of it. http://uk.eurosport.yahoo.com/02082010/58/...e-approach.html |
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| Deleted User | Aug 2 2010, 08:28 PM Post #24 |
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Deleted User
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I agree with Doc, invest in the team & get the fans back onside first and foremost. The rest will follow if we're decent to watch, stay in the top division, and the marketing people do their bit. As for attracting the Chinese, we're lacking a superstar player. We need another Dugarry. |
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| pooley | Aug 3 2010, 06:03 AM Post #25 |
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The Icon
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it doesnt have to be exclusive to one or the other - we can attract other markets while also building our homegrown base - the two can actually help each other |
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